Chevrolet Among Top American Brand for Customer Loyalty
After the J.D Power’s 2020 U.S. Automotive Brand Loyalty Study, Chevy is among the top American brands. As Chevy fans are we surprised? Of course not! Find out how Chevy ranked so high from us at Smith Chevy in Hammond!
The data showed that 49.1% of Chevy owners buy another Chevy when in the market for a new vehicle. Being said, this puts Chevrolet 7th among all non-premium brands in the auto industry when it comes to customer retention and 3rd among American brands.
This study ranks automotive brands based on the percentage of owners that replace their vehicle with another from the same brand. The data for the above ranking was from June 2019 and ran through May 2020.
What does that mean? Chevy owners who bought an older used Chevy Equinox, for example, replaced it with a new 2020 Equinox and it went towards the customer retention total for the year.
The best ranked GM brand in the study was no further than Chevrolet! It isn’t much of a surprise. Year after year the automaker comes out with a better vehicle than the previous model year.
To see the full study you can view it here. Ready to get your hands on a new Chevy model for sale? Visit us online or stop into our dealership to test drive new 2020 models. Our friendly sales team is ready to help you find your next Chevrolet today.
